In sociology, the concept of a social network is pivotal. A network essentially represents a web of social ties that connect individuals within a group. These connections involve interactions between individuals, interactions between an individual and a group, and interactions between different groups. Social networks are woven through social relations, giving rise to the profound definition of society as a web of social relationships.

What is a social network?

It’s formed when one or more entities are connected through social ties, generating a complex web of social relations.

These relations take various forms, including kinship, friendships, communication, and authority.

As sociologists, we turn to experts for their insights. According to Marsden, “A social network is a structure of relationships connecting social actors.”

Another perspective from Wasserman and Faust describes it as “The set of actors and ties among them.”

Now that we understand the concept of a social network, let’s delve into technology. Technology is the application of knowledge, and there are two types: software and hardware.

Impact of Technology on Social Networks

In today’s age of information and technology, technology has transformed the way we create and interact within social networks, particularly through social media platforms.

Some popular social media platforms include Facebook, WhatsApp, Twitter, Gmail, TikTok, WeChat, Instagram, and LinkedIn.

Importance of Social Media

Social media has become a virtual world that’s an integral part of our daily lives. It serves as a platform for communication and an effective medium, catering to our information needs. With social media, information is exchanged at the speed of light.

Users can instantly share photos, videos, information, documents, locations, and much more through these platforms. Social media has become a popular and ever-evolving medium, reshaping the nature of our social relationships.

The importance of social media is vast and multifaceted, influencing various aspects of our personal and professional lives as well as broader societal dynamics.